How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Paperback, 6th Revised edition)

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Series:	Creating Success
Release date:	June 2019
First published:	2019
Authors:	John Westwood
Dimensions:	199 x 131 x 11mm (L x W x T)
Format:	Paperback - Trade
Pages:	192
Edition:	6th Revised edition
ISBN-13:	978-0-7494-8483-5
Categories:	Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7494-8483-7
Barcode:	9780749484835

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!