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Creativity, Innovation and the Fourth Industrial Revolution - The da Vinci Strategy (Hardcover)
Loot Price: R1,445
Discovery Miles 14 450
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Creativity, Innovation and the Fourth Industrial Revolution - The da Vinci Strategy (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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The most important goals for an organization in the Fourth
Industrial Revolution will be innovation and enhanced performance.
Creativity is a means for promoting these goals - a creative person
is a productive person who uses all their resources to attain
specific goals. Da Vinci Creativity should be understood as being
focused on improving performance both at individual and
organizational levels. Traditional organizations can be
hierarchical, and thus rigid, at a time when the external
environment is undergoing very rapid change. The aim of this book
is to present an organizational model that develops leaders who are
able to cope with the demands of the Fourth Industrial Revolution.
In light of the increasing levels of innovation being experienced
in society around us, Creativity, Innovation and the Fourth
Industrial Revolution: The da Vinci Strategy offers an
organizational theory that can be applied in the Fourth Industrial
Revolution. This book will be of interest to researchers,
academics, and students in the fields of leadership, strategy, and
technology and innovation management.
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