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Consciousness and the Neoliberal Subject - A Theory of Ideology via Marcuse, Jameson and Zizek (Paperback)
Loot Price: R1,294
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Consciousness and the Neoliberal Subject - A Theory of Ideology via Marcuse, Jameson and Zizek (Paperback)
Series: Routledge Studies in Social and Political Thought
Expected to ship within 10 - 15 working days
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Consciousness and the Neoliberal Subject outlines a theory of
ideological function and a range of ideological positions according
to which individuals rationalise and accept socio-economic
conditions in advanced consumer capitalist societies. Through a
critical examination of the social and psychoanalytic theories of
Herbert Marcuse, Fredric Jameson, and Slavoj Zizek, the author
extends the understanding of ideology to consider not only the
unconscious attachment to social relations, but also the importance
of conscious rationalisation in sustaining ideologies. In this way,
the book defines different ideologies today in terms of the manner
in which they conditionally internalise a dominant neoliberal
rationality, and considers the possibility that entrenched social
norms may be challenged directly, through conscious engagement. It
will appeal to scholars of social and political theory with
interests in ideology, neoliberalism, psychoanalytic thought and
critical theory.
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