Ben-Hur was the first literary blockbuster to generate multiple and
hugely profitable adaptations, highlighted by the 1959 film that
won a record-setting 11 Oscars. General Lew Wallace's book was spun
off into dozens of popular publications and media productions,
becoming a veritable commercial brand name that earned tens of
millions of dollars. Ben-Hur: The Original Blockbuster surveys the
Ben-Hur phenomenon's unprecedented range and extraordinary
endurance: various editions, spin-off publications, stage
productions, movies, comic books, radio plays, and retail products
were successfully marketed and sold from the 1880s and throughout
the twentieth century. Today Ben-Hur Live is touring Europe and
Asia, with a third MGM film in production in Italy. Jon Solomon's
new book offers an exciting and detailed study of the Ben-Hur
brand, tracking its spectacular journey from Wallace's original
novel through to twenty-first century adaptations, and encompassing
a wealth of previously unexplored material along the way
General
Imprint: |
Edinburgh University Press
|
Country of origin: |
United Kingdom |
Release date: |
March 2016 |
Authors: |
Jon Solomon
|
Dimensions: |
244 x 172 x 53mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
912 |
ISBN-13: |
978-1-4744-0794-6 |
Categories: |
Books >
Arts & Architecture >
Performing arts >
Films, cinema >
General
|
LSN: |
1-4744-0794-3 |
Barcode: |
9781474407946 |
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