The Idea Agent - The Handbook on Creative Processes (Paperback)

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator. The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator."

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2013
First published:	2006
Authors:	Jonas Michanek • Andreas Breiler
Dimensions:	200 x 230 x 16mm (L x W x T)
Format:	Paperback
Pages:	184
ISBN-13:	978-0-415-82414-9
Categories:	Books > Social sciences > Sociology, social studies > Social welfare & social services > Care of the elderly Promotions
LSN:	0-415-82414-1
Barcode:	9780415824149

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