Data has become an indispensable success factor for every company.
However, the road towards a data-driven organization is paved with
numerous challenges. This book presents a process model for the
path to a data-driven company and provides recommendations for the
design of all relevant fields of action: Which structures need to
be created? Which systems and processes have proven beneficial? How
can the quality of the data be ensured and what requirements exist
for a data-driven organization in the areas of governance and
communication? And last but not least: How can employees be brought
along on the journey and what implications does the data-driven
organization have for our corporate culture? The book presents an
orientation and action framework for the strategic and operational
design of a data-driven organization and is valuable for managers
who are involved in data management in companies and organizations.
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