People expect effortless, engaging interaction with desktop and
web applications, but producing software that generates enjoyable
user experiences is much harder than many companies anticipate.
With "Effective UI," you'll learn proven user-experience strategies
that will satisfy your clients and customers, drive business value,
and increase brand strength.
This book shows you how to capture the collaborative and
cooperative spirit among designers, engineers, and management
required for building engaging software. You'll also learn valuable
methods for maintaining focus throughout the process -- whether
you're a product manager who needs a clear roadmap, a developer or
designer looking for guidance and advocacy, or a businessperson who
wants to understand and manage user-experience software
initiatives.
Learn how to build software that will: Generate engaging and
interactive experiences between consumers and businesses, or
between businesspeople and their information systems Account for
how people work with, think about, and consume information
Establish a richer means of collaboration and communication Reduce
frustration by streamlining complex tasks and creating processes
that are more intuitive Distinguish products, services, and brands
to create a competitive advantage Create scalable systems that
adapt to changing user needs and behaviors
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