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Consumption and Identity (Hardcover)
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Consumption and Identity (Hardcover)
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This study is an attempt to locate the practice of consumption
within more general strategies of social self-definition. The
essays in this volume are addressed to the understanding of
consumption in terms of a larger matrix of social identity and the
cultural strategies connected with it. The present volume focuses
upon the relation between consumption and culturally specific
strategies for self-definition, both on an individual and a group
basis. Many of the essays are explicit attempts to deal with the
complex articulation of modern commodities and "non-modern" modes
of appropriation. The papers reflect and engage recent developments
in anthropology such as the growing interest in personhood
expressed in the numerous works of cultural psychology, and an
increasing emphasis on the re-envisioning of culture as continually
constructed in socially differentiated practice. As such, these
papers deal with consumption as part of the practice of social
identity and the construction of culturally specific forms of life.
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