Marketers, creative writers, and individuals for whom copywriting
forms part of their job are often required to produce innovative
and engaging copy in a short space of time. Creativity is not
always to hand, and therefore on some occasions additional help is
required to find the right phrase, description or slogan. Gabay's
Copywriting Compendium contains a wealth of inspiring tips, ideas
and descriptions to aid the writing process, such as advice on
spelling and grammar, examples of rhyming words, suggested
euphemisms, and odd facts.
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