The story and teachings of one of the world's most creative design
schools, as told by its teachers, alumni, and student projects -
the ideal book for educators and students alike, posing the
question 'How should design be taught today?' Swiss university ECAL
is widely considered to be among the leading art and design
institutions of the past two decades. Here, for the first time,
ECAL's teaching methods are revealed to a wider readership. The
book poses the question 'How should design be taught today?' to
select designers, critics, and writers, and the answers highlight
the school's unique approach to design pedagogy: encouraging
individual and personal styles, and rigorously pushing them to
develop into their most coherent forms. This is the only book to
explain ECAL's innovative teaching methods, which encourage
students to be business minded as well as creative.
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