Now more than ever, content must be visual if it is to travel far.
Readers everywhere are overwhelmed with a flow of data, news, and
text. Visuals can cut through the noise and make it easier for
readers to recognize and recall information. Yet many researchers
were never taught how to present their work visually. This book
details essential strategies to create more effective data
visualizations. Jonathan Schwabish walks readers through the steps
of creating better graphs and how to move beyond simple line, bar,
and pie charts. Through more than five hundred examples, he
demonstrates the do’s and don’ts of data visualization, the
principles of visual perception, and how to make subjective style
decisions around a chart’s design. Schwabish surveys more than
eighty visualization types, from histograms to horizon charts,
ridgeline plots to choropleth maps, and explains how each has its
place in the visual toolkit. It might seem intimidating, but
everyone can learn how to create compelling, effective data
visualizations. This book will guide you as you define your
audience and goals, choose the graph that best fits for your data,
and clearly communicate your message.
General
| Imprint: |
Columbia University Press
|
| Country of origin: |
United States |
| Release date: |
February 2021 |
| First published: |
2021 |
| Authors: |
Jonathan Schwabish
|
| Dimensions: |
248 x 174 x 22mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
464 |
| ISBN-13: |
978-0-231-19311-5 |
| Categories: |
Books
|
| LSN: |
0-231-19311-4 |
| Barcode: |
9780231193115 |
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