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Corporate Architecture: Development, Concepts, Strategies (Hardcover)
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Corporate Architecture: Development, Concepts, Strategies (Hardcover)
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Corporate Architecture is a new challenge to designers of
buildings, interiors, and temporary corporate exhibitions. This
book is the first to present the entire development of corporate
architecture to date, showing the strategies available and the best
architectural and design concepts. This book presents milestones of
20th century corporate architecture and provides a wealth of photos
illustrating the latest trends in this field. It gives both
designers and corporations a point of reference for integrating and
transforming the architectural aspect of corporate design in their
own work, and will appeal not only to an audience interested in
architecture for its own sake, but also to corporations with
designs on their own buildings, as well as developers, architects,
and designers in related fields such as advertising, marketing and
visual communication. Architects featured include: Michael Wilford
and Partners; Murphy/Jahn; Renzo Piano Building Workshop; Herzog
& de Meuron; BRT Architekten; Ingenhoven, Overdiek and
Partners; Wilford Schupp Architekten; Querkraft Arkitekten; Barkow
Leibinger Architekten; Henn Architekten; Frei Otto; OMA Office for
Metropolitan Architecture; Jun Aoki & Associates; Frank O.
Gehry Associates; Schwitzke & Partner; HPP Laage und Partner;
Franken Architekten; Rainer Koberl and Astrid Tschapeller; Deutsche
Post Bauen GmbH.
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