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Books > Business & Economics > Business & management > E-commerce

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Product Information Management - Theory and Practice (Hardcover, 2014 ed.) Loot Price: R2,637

Discovery Miles 26 370

Repayment Terms: R247 pm x 12*

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Product Information Management - Theory and Practice (Hardcover, 2014 ed.): Jorij Abraham

Product Information Management - Theory and Practice (Hardcover, 2014 ed.)

Jorij Abraham

Series: Management for Professionals

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Loot Price R2,637 Discovery Miles 26 370 | Repayment Terms: R247 pm x 12*

Expected to ship within 12 - 19 working days

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Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	May 2014
First published:	2014
Authors:	Jorij Abraham
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Hardcover
Pages:	179
Edition:	2014 ed.
ISBN-13:	978-3-319-04884-0
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-319-04884-8
Barcode:	9783319048840