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Books > Business & Economics > Business & management > E-commerce
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Product Information Management - Theory and Practice (Hardcover, 2014 ed.)
Loot Price: R2,220
Discovery Miles 22 200
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Product Information Management - Theory and Practice (Hardcover, 2014 ed.)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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Product Information Management is the latest topic that companies
across the world are deliberating upon. As companies sell online,
they are confronted with the fact that not all information
necessary to sell their products is available. Where marketing,
sales and finance have been core processes of the corporate world
for a long time, PIM is a new business process with its own unique
implementation and management challenges. The book describes the
core PIM processes; their strategic, tactical and operational
benefits and implementation challenges. The book has been written
for managers, business users as well as students, and illustrates
the different concepts with practical cases from companies like
Coca Cola, Nikon and Thomas Cook.
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