CORPORATIONS ARE DYING. CAN THEY BE SAVED? In late 2018, Amazon
founder Jeff Bezos addressed his entire staff in an all-hands
meeting. “Amazon will fail and go bankrupt one day” he said.
“Your job is to delay this for as long as possible!”
Advertising icon, Jay Chiat, once said: “Let’s see how big we
get before we suck.” In Built to Suck, longtime corporate
provocateur Joseph Jaffe argues that the Corporate Era is rapidly
coming to an end. The biggest reason? The central operating system
that powers the corporation, namely SIZE, will be its downfall.
Size is no longer a growth enabler; it’s a growth inhibitor. This
conclusion is backed up with empirical evidence and the
indisputable fact that the lifespan of the corporation has shrunk
dramatically from 75 to just 15 years. And all of this has happened
in just the past 50 years. Between 2016-2018 alone, just over half
of the Fortune 500 companies had declining revenues. So is
this the end for the corporation as we know it? Possibly. Probably.
At least until companies can figure out how to “embrace their
Heresy” and deliver on 4 key pillars that are outlined in this
book: Digital Disruption, Talent Resurrection, Customer Obsession
and Corporate Citizenship. Built to Suck doesn’t pull any punches
and serves notice to the corporate world: your business model is
flawed and your days are numbered. Can you meet the challenge and
move your organization’s journey from “survival to thrival”
– or will you fail and fade into obsolescence like so many
others? This is the most urgent question facing the modern
corporation today, and Built to Suck is the wake-up call and
roadmap to success that every corporation desperately needs.
General
Imprint: |
Ideapress Publishing
|
Country of origin: |
United Kingdom |
Release date: |
March 2019 |
Authors: |
Joseph Jaffe
|
Dimensions: |
228 x 152 x 28mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
320 |
ISBN-13: |
978-1-940858-88-3 |
Categories: |
Books
|
LSN: |
1-940858-88-7 |
Barcode: |
9781940858883 |
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