Given the importance of cross-cultural competence, it is important
that scholars from different parts of the world describe the
conceptual frameworks underlying their cultures to provide people
with knowledge helpful for understanding and navigating cultural
barriers and promoting harmony and productivity in places of work.
The literature is replete with reference points for understanding
Eurocentric worldviews. Little has been written about
non-Eurocentric worldviews with respect to the subject of
socio-cultural harmony and interpersonal relations such as Ubuntu,
Africa's indigenous philosophy and its relevancy. This philosophy
teaches the importance of maintaining good human relations and
sensitivity to the wellbeing of other people both as individuals
and collectively. In the teachings of this African conceptual
framework, the wellbeing of others is more important than that of
self. Another important distinguishing feature of Ubuntu is that it
places great value on communalism as opposed to individualism. The
tenets of Ubuntu include human-centeredness, teamwork,
collaboration, cooperation, respect for diversity of opinion, and
joint consideration of problems. These tenets can be applied for
intercultural competence and communications. Understanding Ubuntu
for Enhancing Intercultural Communications sheds some light on
Ubuntu, Africa's unique philosophy, and explores how the knowledge
of Ubuntu can help minimize cross-cultural communication barriers.
Within this context, the chapters work to make readers aware of the
existence of an African worldview, specifically Ubuntu, and its
possible contribution to interpersonal communication. This book
also shares the lived experiences of being born and raised in
sub-Saharan Africa where Ubuntu is a way of life. This book is
essential for businesses seeking to expand internationally and
managers overseeing diverse workforces as well as business
executives, government officials, public relations officers,
academicians, researchers, and students including those studying
African studies, world religions, international business,
international relations, management, communication, and more.
General
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