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Soft Power - The Means To Success In World Politics (Paperback, New Ed)
Loot Price: R362
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Soft Power - The Means To Success In World Politics (Paperback, New Ed)
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List price R432
Loot Price R362
Discovery Miles 3 620
You Save R70 (16%)
Expected to ship within 9 - 15 working days
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Joseph Nye coined the term "soft power" in the late 1980s. It is
now used frequently,and often incorrectly,by political leaders,
editorial writers, and academics around the world. So what is soft
power? Soft power lies in the ability to attract and persuade.
Whereas hard power,the ability to coerce,grows out of a country's
military or economic might, soft power arises from the
attractiveness of a country's culture, political ideals, and
policies. Hard power remains crucial in a world of states trying to
guard their independence and of non-state groups willing to turn to
violence. It forms the core of the Bush administration's new
national security strategy. But according to Nye, the
neo-conservatives who advise the president are making a major
miscalculation: They focus too heavily on using America's military
power to force other nations to do our will, and they pay too
little heed to our soft power. It is soft power that will help
prevent terrorists from recruiting supporters from among the
moderate majority. And it is soft power that will help us deal with
critical global issues that require multilateral cooperation among
states. That is why it is so essential that America better
understands and applies our soft power. This book is our guide.
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