In the mid-1980s, the American beer market offered far fewer
options than what is available today. When microbreweries began to
rear their heads, distributors and retailers, were skeptical of
their new beers and did not believe that these new American brews
would be able to compete with imports. Newer, smaller brewers also
had to overcome antiquated laws and strong consumer brand loyalty
to major domestic beers. After years of struggles, microbrewers
established a foothold in the American beer market, popularized new
and previously underappreciated styles, and set the stage for a
massive proliferation of nonbreweries across the country. This book
takes a look at these microbreweries--prime examples of American
enterprise and innovation--from an industry outsider's perspective.
The author explores a select number of small breweries from around
the United States, covering their signature brews, histories, and
what it took for them to claim their niches in the marketplace.
General
Imprint: |
McFarland & Company
|
Country of origin: |
United States |
Release date: |
June 2023 |
Authors: |
Joseph Peter Klapatch
|
Dimensions: |
229 x 152mm (L x W) |
Pages: |
277 |
ISBN-13: |
978-1-4766-9085-8 |
Categories: |
Books
|
LSN: |
1-4766-9085-5 |
Barcode: |
9781476690858 |
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