Fashion writing now enjoys its highest-ever profile as the digital
world has multiplied the number of platforms on which it is
available. No longer confined to restrictive print schedules or
occasional broadcast slots, fashion is now an ever-present content
driver. With retailers, brands and designers all in on the act,
plus the emergence of citizen fashion coverage from the social
media community, the volume of fashion journalism has risen beyond
any predictions. While bloggers monetise their musings - indeed,
create successful and influential fashion media and fashion product
businesses - traditional magazines and newspapers have expanded
their multi-channel fashion content in order to secure more touch
points with consumers and drive revenue from fashion advertising.
Aimed at students on specialist fashion journalism courses or
general/lifestyle journalism degrees, this guide will also appeal
to untrained writers, including content creators, who want to add a
professional approach to their fashion writing.
General
Imprint: |
Laurence King Publishing
|
Country of origin: |
United Kingdom |
Release date: |
February 2024 |
Authors: |
Josephine Collins
• Stephen Spear
|
Dimensions: |
220 x 158mm (L x W) |
Pages: |
192 |
ISBN-13: |
978-1-5294-1995-5 |
Categories: |
Books
|
LSN: |
1-5294-1995-6 |
Barcode: |
9781529419955 |
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