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Under the Big Top - Big Tent Revivalism and American Culture, 1885-1925 (Hardcover)
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Under the Big Top - Big Tent Revivalism and American Culture, 1885-1925 (Hardcover)
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Under the Big Top challenges the utility of the
fundamentalist-modernist dichotomy in understanding
turn-of-the-twentieth-century American Protestantism. Through an
examination of the immensely popular big tent revivals, the book
develops a new framework to view Protestantism in this
transformative period of American history. Contemporary critics of
the revivalists often depicted them as anachronistically anxious
and outdated religious opponents of a new urban, modern nation.
Early historical accounts followed suit by portraying tent
revivalists as Victorian hold-outs bent on re-establishing
nineteenth-century values and religion in a new modern America.
Josh McMullen argues that rather than mere dour opposition, big
tent revivalists participated in the shift away from Victorianism
and helped in the construction of a new consumer culture in the
United States between the 1880s and the 1920s. McMullen also seeks
to answer the question of how the United States became the most
consumer-driven and yet one of the most religious societies in the
western world. Early critics and historians of consumer culture
concluded that Americans' increasing search for physical, mental,
and emotional well-being came at the expense of religious belief,
yet evangelical Christianity grew alongside the expanding consumer
culture throughout the twentieth century. A study of big tent
revivalism helps resolve this dilemma: revivalists and their
audiences combined the Protestant ethic of salvation with the
emerging consumer ethos by cautiously unlinking Christianity from
Victorianism and linking it with the new, emerging consumer
culture. This innovative, revisionist work helps us to understand
the continued appeal of both the therapeutic and salvific
worldviews to many Americans as well as the ambivalence that
accompanies this combination.
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