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Chief Marketing Officers at Work (Paperback, 1st ed.)
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Chief Marketing Officers at Work (Paperback, 1st ed.)
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Read 29 in-depth, candid interviews with people holding the top
marketing roles within their organizations. Interviewees include
CMOs and other top marketers from established companies and
organizations-such as Linda Boff of GE, Jeff Jones of Target, and
Kenny Brian of the Harvard Business School-to startups-such as Matt
Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of
Domo. Interviewer Josh Steimle (contributor to business
publications such as Forbes, Mashable, and TechCrunch and founder
of an international marketing agency) elicits a bounty of
biographical anecdotes, professional insights, and career advice
from each of the prominent marketers profiled in this book. Chief
Marketing Officers at Work: Tells how CMOs and other top marketers
from leading corporations, nonprofits, government entities, and
startups got to where they are today, what their jobs entail, and
the skills they use to thrive in their roles. Shows how top
marketing executives continuously adapt to changes in technology,
language, and culture that have an impact on their jobs. Locates
where the boundaries between role of CMOs and the roles of CEOs,
CTOs, and COOs are blurring. Explores how the CMO decisions are now
driven by data rather than gut feelings. The current realities in
marketing are clearly revealed in this book as interviewees discuss
the challenges of their jobs and share their visions and techniques
for breaking down silos, working with other departments, and
following the data. These no-holds-barred interviews will be of
great interest to all those who interact with marketing
departments, including other C-level executives, managers, and
other professionals at any level within the organization.
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