Social movements are dynamic processes that are important to study
because of their positive and negative impacts on individuals,
cultures, language, governments, nations, and the world. They are
at once socially, politically, and rhetorically complex. Although
no single theoretical approach can encompass the entirety of social
movements, interdisciplinary approaches allow for broader scope and
richer theoretical explanatory power. The overall goal of this
study is to develop a new theoretical approach to understanding
social movements and apply it to the transnational organic
agriculture movement. This study examines the transnational
diffusion of the organic frame from India to England to the United
States and analyzes the transformation of the organic frame as it
was imported to different sociopolitical and sociocultural
contexts.
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