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Visual Communication - Insights and Strategies (Paperback)
Loot Price: R1,532
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Visual Communication - Insights and Strategies (Paperback)
Expected to ship within 12 - 17 working days
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Teaches visual literacy, theory, scholarly critique, and practical
application of visuals in professional communication careers Visual
Communication: Insights and Strategies explores visual imagery in
advertising, news coverage, political discourse, popular culture,
and digital and social media technologies. It is filled with
insights into the role of visuals in our dynamic social environment
and contains strategies on how to use them. The authors provide an
overview of theoretically-informed literacy and critical analysis
of visual communication and demonstrate the ways in which we can
assess and apply this knowledge in the fields of advertising,
public relations, journalism, organizational communication, and
intercultural communication. This important book: Reveals how to
analyze visual imagery Introduces a 3-step process,
Research-Evaluate-Create, to apply the knowledge gained Combines
research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual
communication as well as visual rhetoric, visual literacy, and
visual culture, Visual Communication: Insights and Strategies
reveals how to apply rhetorical theories to visual imagery.
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