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National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014)
Loot Price: R3,533
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National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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This book presents latest findings on brand marketing in retail. In
times of economic downturn a "new retailing landscape" is being
shaped, in which retailers and manufacturers face new challenges to
their brand strategies. Marketing professionals need high
value-added and timely responses. Among the topics targeted in this
volume are: mix of national brands and private labels in retailers'
assortments; assortment decisions in times of economic crisis and
eventual recovery; consequences of delisting brands on
store-related aspects; delisting manufacturers' brands and the
effects on the distribution channel relationship; the new
"retailing landscape," with special focus on fast moving consumer
goods retailing; consumer preferences for national brands and
private labels and many more.
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