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National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014) Loot Price: R3,533
Discovery Miles 35 330
National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014):...

National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014)

Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez, Irene Esteban-Millat, Juan Antonio Mondejar-Jimenez

Series: Springer Proceedings in Business and Economics

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Loot Price R3,533 Discovery Miles 35 330 | Repayment Terms: R331 pm x 12*

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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape," with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Springer Proceedings in Business and Economics
Release date: June 2014
First published: 2014
Editors: Juan Carlos Gazquez-Abad • Francisco J. Martinez-Lopez • Irene Esteban-Millat • Juan Antonio Mondejar-Jimenez
Dimensions: 235 x 155 x 11mm (L x W x T)
Format: Paperback
Pages: 192
Edition: 2014
ISBN-13: 978-3-319-07193-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-319-07193-9
Barcode: 9783319071930

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