National Brands and Private Labels in Retailing - First International Symposium NB&PL, Barcelona, June 2014 (Paperback, 2014)

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape," with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2014
First published:	2014
Editors:	Juan Carlos Gazquez-Abad • Francisco J. Martinez-Lopez • Irene Esteban-Millat • Juan Antonio Mondejar-Jimenez
Dimensions:	235 x 155 x 11mm (L x W x T)
Format:	Paperback
Pages:	192
Edition:	2014
ISBN-13:	978-3-319-07193-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-07193-9
Barcode:	9783319071930

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