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Principios Basicos de La Comunicacion Empresarial En El Siglo XXI (Spanish, Paperback) Loot Price: R1,235
Discovery Miles 12 350
Repayment Terms: R116 pm x 12*
Principios Basicos de La Comunicacion Empresarial En El Siglo XXI (Spanish, Paperback): Juan Luis Tato, Mar?a Victoria Carrillo

Principios Basicos de La Comunicacion Empresarial En El Siglo XXI (Spanish, Paperback)

Juan Luis Tato, Mar?a Victoria Carrillo

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Loot Price R1,235 Discovery Miles 12 350 | Repayment Terms: R116 pm x 12*

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La comunicacion empresarial es una de las formas de comunicacion que mas ha evolucionado desde finales del siglo XX y hasta lo que llevamos del siglo XXI. Los cambios en el entorno, la puesta en valor de los activos intangibles, el estancamiento que ha sufrido el tradicional marketing, en los ultimos anos, en cuanto a nuevos principios y aplicaciones, la fusion necesaria de determinados planteamientos propios de la gestion de empresas con las formas y principios de la comunicacion, han generado un nuevo planteamiento en torno a la utilidad de la comunicacion y a la redefinicion de su lugar en la gestion de las organizaciones."

General

Imprint: Eae Editorial Academia Espanola
Country of origin: United States
Release date: 2012
First published: 2012
Authors: Juan Luis Tato • Mar?a Victoria Carrillo
Dimensions: 229 x 152 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 156
ISBN-13: 978-3-8473-6166-4
Languages: Spanish
Categories: Books > Social sciences > Sociology, social studies > Social issues > General
LSN: 3-8473-6166-X
Barcode: 9783847361664

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