Written by a distinguished group of French business leaders,
scholars, and government experts, this volume examines the recent
watershed period in which the French government loosened state
controls and put a further emphasis on market forces. The book is
unique in that it presents in accessible accessible a clear view of
France's new business sense and the evolution that has taken place
since Mitterrand came to power in 1981--from the perspective of key
players in the French economy themselves. The contributors analyze
the political, economic, and cultural upheaval of the past decade;
its effect on the way the French think about and conduct business;
and the new concerns and priorities of French business leaders.
The contributors deal with all aspects of French business life,
addressing such diverse topics as: France's image in the United
States, French trade relations with the United States and with the
Third World, new economic policies and their impact, the
privatization of banks and large industrial concerns, the influence
of the business press, corporate relations, French advertising
style, marketing luxury goods, the problem of trade unionism, the
role of women in French business, investment patterns, and the
general liberalization of the economy. They show that along with
the legislative reforms of recent years, a fundamental change in
French society has occurred. A new admiration for entrepreneurship,
a relaxation of negative views of capitalism, and an increased
emphasis on marketing abroad have all contributed to a new business
climate in France. The American businessperson must be aware of
this if he or she is to successfully do business in France or with
the French. By clearly outlining the major developments that have
acted to transform French business in recent years, this book
provides the basis for that awareness.
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