Books > Reference & Interdisciplinary > Communication studies
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ISE Human Communication (Paperback, 7th edition)
Loot Price: R1,778
Discovery Miles 17 780
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ISE Human Communication (Paperback, 7th edition)
Expected to ship within 12 - 17 working days
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Personal improvement in communication begins with a clear
understanding of your own attitudes and of the relationships you
build with others. Human Communication draws the best available
research and helps each student, no matter who they are or where
they are, to develop the skills needed for effective and confident
communication in any occasion. Human Communication is an integrated
program that helps students practice communication skills, build
confidence in public speaking, and achieve success in their
introductory communication course. Always rooted in the most
current scholarship and with an eye on practical, everyday
communication scenarios, Human Communication is designed to make
introductory communication studies immediate and relevant to
students. The authors strike a balance of definitive theory and
everyday application that resonates with the challenges and goals
of today's typical basic course. In the new 6th edition, updated
research is integrated throughout the text. Additionally, a new
chapter feature called "Communicating Creatively" was added to each
chapter, which stresses how creativity can be used to improve
communication skills address in the chapters, and an end-of-chapter
feature, "Be Ready..For What's Next", provides students with an
understanding of how to continue growing their skills to use in
other classes, the workplace and life. Finally, the new 6th edition
will also feature SmartBook, the first and only adaptive reading
experience, that highlights content based on what the individual
student knows and doesn't know, and provides focused help at that
moment in need through targeted learning resources (including
videos, animations and other interactivities). SmartBook's
intuitive technology optimizes student study time by creating a
personalized learning path for improved course performance.
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