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Public Relations Case Studies from Around the World (2nd Edition) (Hardcover, 2nd Revised edition) Loot Price: R2,756

Discovery Miles 27 560

Repayment Terms: R258 pm x 12*

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Public Relations Case Studies from Around the World (2nd Edition) (Hardcover, 2nd Revised edition): Judy VanSlyke Turk

Public Relations Case Studies from Around the World (2nd Edition) (Hardcover, 2nd Revised edition)

Judy VanSlyke Turk

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Loot Price R2,756 Discovery Miles 27 560 | Repayment Terms: R258 pm x 12*

Expected to ship within 12 - 19 working days

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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	August 2017
First published:	2017
Editors:	Judy VanSlyke Turk
Dimensions:	225 x 150 x 28mm (L x W x T)
Format:	Hardcover
Pages:	386
Edition:	2nd Revised edition
ISBN-13:	978-1-4331-4554-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-4331-4554-5
Barcode:	9781433145544