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Public Relations Case Studies from Around the World (2nd Edition) (Hardcover, 2nd Revised edition)
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Public Relations Case Studies from Around the World (2nd Edition) (Hardcover, 2nd Revised edition)
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The case studies in this book, many of which have won national or
international awards, represent an impressive scope of public
relations practice-from public diplomacy to corporate social
responsibility to crisis communications to social justice issues
and special events. These chapters take a significant step toward
overcoming the dearth of published case studies in public relations
beyond North America. Written by established scholars and
professionals who had access to some of the world's most intriguing
and influential cases of organizational communication, these
studies will be of tremendous interest to all who teach, study, and
practice public relations around the world.
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