Nursing the Image - Media, Culture and Professional Identity (Paperback)

Ideas of 'nursing' and 'nurses' carry a powerful social charge. The image of the nurse continues to be a symbol of caring and of duty at the same time as it projects a view of femininity, 'stereotypical' in its gender relations.
How has this image come to be contructed?
An empirical investigation of representations of nursing practices in Britain focusing on publicity and promotional materials and their relationship to popular fictional narratives reveals a strong correlation between what are usually described as discrete forms of signification. Recruitment images, the public face of the profession, provide an important source of information and inspiration for those considering nurse training. Julia Hallam, draws from a wide range of sources including biographies, marketing and recruitment literature, popular fiction and film to explore this question. In doing so she makes an original contribution to the debates surrounding gender and occupational identity.
The book will provide a valuable resource for undergraduate and postgraduate students on courses such as the social history of nursing, the understanding of health and illness, women's studies, gender studies and sociology courses.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2000
First published:	2000
Authors:	Julia Hallam
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-415-18455-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Gender studies > General Books > Medicine > Nursing & ancillary services > Nursing > Nursing sociology Books > Academic & Education > Varsity Textbooks > Nursing Promotions
LSN:	0-415-18455-X
Barcode:	9780415184557

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