Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria - Marketing (Paperback)
Loot Price: R882
Discovery Miles 8 820
|
|
Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria - Marketing (Paperback)
Expected to ship within 10 - 15 working days
|
Seminar paper from the year 2014 in the subject Business economics
- Marketing, Corporate Communication, CRM, Market Research, Social
Media, grade: 2,0, University of Applied Sciences Essen, language:
English, abstract: In this assignment named Market Analysis of Red
Bull based on the countries Germany, Switzerland and Austria" the
goal is to analyse the market of Red Bull with its competitors,
customers and market position. Red Bull is a company and brand
founded in 1987 with its slogan "Red Bull gives you wiiings." The
company launched by Dietrich Mateschitz sold more than 35 billion
cans until now and is available in more than 165 countries. The
brand is well known because of the large amount of athletes in
sports and extreme sports sector they are supporting. They are
having their own sport events and additionally teams in such
different sectors like e.g. football, formula 1 or flying. The
biggest event they were supporting in the last years was the jump
up from stratosphere of Felix Baumgartner. Red Bull had also had
some problems in the past not only with new out coming competitors.
But in some countries are legal requirements to enter the market
and health concerns are producing negative publicity because they
were warning customers that the drink can harm healthiness. Other
points which are influencing the market position are that the price
is very high and the competitive prices compared are much cheaper.
Positive points to mention are that Red Bull helps it's customers
to overlap working much hours and to support them doing diet or
sports more effective. Another important point is that the company
is always using newest technology. The disadvantage is that there
are many competitors with cheaper prices and Red Bull itself has a
small product portfolio (only six different drinks). All in all it
can be said, that they are the market leader with a big growth in
other countries and are seen as unique by the consumers. They have
an attractive image and they ar"
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.