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Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria - Marketing (Paperback) Loot Price: R882
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Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria - Marketing (Paperback): Julia Teigeler,...

Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria - Marketing (Paperback)

Julia Teigeler, Ann-Katrin Hahne

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Loot Price R882 Discovery Miles 8 820 | Repayment Terms: R83 pm x 12*

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Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In this assignment named Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria" the goal is to analyse the market of Red Bull with its competitors, customers and market position. Red Bull is a company and brand founded in 1987 with its slogan "Red Bull gives you wiiings." The company launched by Dietrich Mateschitz sold more than 35 billion cans until now and is available in more than 165 countries. The brand is well known because of the large amount of athletes in sports and extreme sports sector they are supporting. They are having their own sport events and additionally teams in such different sectors like e.g. football, formula 1 or flying. The biggest event they were supporting in the last years was the jump up from stratosphere of Felix Baumgartner. Red Bull had also had some problems in the past not only with new out coming competitors. But in some countries are legal requirements to enter the market and health concerns are producing negative publicity because they were warning customers that the drink can harm healthiness. Other points which are influencing the market position are that the price is very high and the competitive prices compared are much cheaper. Positive points to mention are that Red Bull helps it's customers to overlap working much hours and to support them doing diet or sports more effective. Another important point is that the company is always using newest technology. The disadvantage is that there are many competitors with cheaper prices and Red Bull itself has a small product portfolio (only six different drinks). All in all it can be said, that they are the market leader with a big growth in other countries and are seen as unique by the consumers. They have an attractive image and they ar"

General

Imprint: Grin Verlag
Country of origin: United States
Release date: June 2014
First published: June 2014
Authors: Julia Teigeler • Ann-Katrin Hahne
Dimensions: 210 x 148 x 2mm (L x W x T)
Format: Paperback - Trade
Pages: 32
ISBN-13: 978-3-656-66047-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-656-66047-6
Barcode: 9783656660477

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