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Verhaltensbeeinflussung durch Sozialmarketing - Eine Analyse der Gestaltungsmöglichkeiten (Paperback, 2012 ed.) Loot Price: R1,599
Discovery Miles 15 990
Repayment Terms: R150 pm x 12*
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Verhaltensbeeinflussung durch Sozialmarketing - Eine Analyse der Gestaltungsmöglichkeiten (Paperback, 2012 ed.): Julia Thaler

Verhaltensbeeinflussung durch Sozialmarketing - Eine Analyse der Gestaltungsmöglichkeiten (Paperback, 2012 ed.)

Julia Thaler

Series: Marktorientiertes Nonprofit-Management, 2

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Loot Price R1,599 Discovery Miles 15 990 | Repayment Terms: R150 pm x 12*

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Verschiedenen sozialen und gesellschaftlichen Herausforderungen wird mit Sozialmarketingkampagnen begegnet. Anhand dieser Kampagnen thematisieren bspw. Nonprofit-Organisationen und öffentliche Institutionen wichtige Problemfelder. Sowohl Wissenschaft als auch Praxis stehen der Herausforderung gegenüber, eine möglichst wirksame Ausgestaltung dieser unterschiedlichen Kampagnen zu entwickeln, damit diese eine intendierte Verhaltensänderung bestmöglich fördern. Julia Thaler gibt einen Überblick über bestehende wissenschaftliche Erkenntnisse zur Wirksamkeit von Sozialmarketing und analysiert theoretisch sowie mittels eines experimentellen Designs dessen Wirksamkeit, insbesondere die Ausgestaltung des zeitlichen und sozialen Framing im Kontext von prosozialem und individuellem Verhalten.

General

Imprint: Gabler
Country of origin: Germany
Series: Marktorientiertes Nonprofit-Management, 2
Release date: June 2012
First published: 2012
Authors: Julia Thaler
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 177
Edition: 2012 ed.
ISBN-13: 978-3-8349-4270-8
Categories: Books > Business & Economics > Economics > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
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LSN: 3-8349-4270-7
Barcode: 9783834942708

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