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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion

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Fashion Journalism (Paperback, 2nd edition) Loot Price: R1,159
Discovery Miles 11 590
Fashion Journalism (Paperback, 2nd edition): Julie Bradford

Fashion Journalism (Paperback, 2nd edition)

Julie Bradford

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Loot Price R1,159 Discovery Miles 11 590 | Repayment Terms: R109 pm x 12*

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This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. In conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.

General

Imprint: Crc Press
Country of origin: United States
Release date: December 2019
First published: 2020
Authors: Julie Bradford
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Paperback
Pages: 328
Edition: 2nd edition
ISBN-13: 978-0-8153-8684-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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LSN: 0-8153-8684-2
Barcode: 9780815386841

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