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Mobile Electronic Commerce - Foundations, Development, and Applications (Hardcover)
Loot Price: R4,611
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Mobile Electronic Commerce - Foundations, Development, and Applications (Hardcover)
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Mobile commerce transactions continue to soar, driven largely by
the ever-increasing adoption and use of smartphones and tablets.
The use of this technology gives consumers the flexibility to shop
whenever and wherever they want. Mobile Electronic Commerce:
Foundations, Development, and Applications addresses the role of
industry, academia, scientists, engineers, professionals, and
students in developing innovative new mobile commerce technologies
and systems to further improve the consumer experience. It also
discusses the impact of mobile commerce on society, economics,
culture, organizations, government, industry, and our daily lives.
This book brings together experts from multiple disciplines in
industry and academia to stimulate new thinking in the development
and application of mobile commerce technology. The book covers
important mobile commerce topics, such as critical infrastructure
management, mobile security issues, new applications and services,
emerging development architectures, mobile business solutions, and
future research opportunities. In addition to its multidisciplinary
approach, the book also provides a cross-cultural approach intended
to overcome cultural barriers and accelerate mobile commerce
advancement in the global economy. Authors and researchers from
around the world discuss a broad spectrum of methods, tools, and
guidelines for designing mobile commerce systems and services in
different cultures.
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