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Books > Earth & environment > Geography > Human geography
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Urban Social Listening - Potential and Pitfalls for Using Microblogging Data in Studying Cities (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R1,825
Discovery Miles 18 250
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Urban Social Listening - Potential and Pitfalls for Using Microblogging Data in Studying Cities (Paperback, Softcover reprint of the original 1st ed. 2016)
Expected to ship within 10 - 15 working days
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This book analyses new software tools and social media data that
can be used to explore the attitudes of people in urban places. It
reports on the findings of several research projects that have have
experimented with using microblogging data in conjunction with
diverse quantitative and qualitative methods, including content
analysis and advanced multivariate statistics. Applied researchers,
planners and policy makers have only recently begun to explore the
potential of Big Data to help understand social attitudes and to
potentially inform local policy and development decisions. This
book provides an original analysis into how Twitter can be used to
describe the urban experience and people's perception of place, as
well as offering significant implications for public policy. It
will be of great interest to researchers in human geography, social
media, cultural studies and public policy.
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