Mass Appeal - Communicating Policy Ideas in Multiple Media (Paperback)

Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	September 2020
Authors:	Justin Gest (Associate Professor of Policy and Government)
Dimensions:	210 x 148 x 15mm (L x W x T)
Format:	Paperback
Pages:	192
ISBN-13:	978-0-19-006218-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > International relations > Diplomacy Promotions
LSN:	0-19-006218-5
Barcode:	9780190062187

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