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Promoting Sustainable Living - Sustainability as an Object of Desire (Paperback)
Loot Price: R1,530
Discovery Miles 15 300
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Promoting Sustainable Living - Sustainability as an Object of Desire (Paperback)
Series: Routledge Studies in Sustainability
Expected to ship within 12 - 17 working days
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Current images of sustainability are often designed to instil fear
and force change, not because we believe in it, but because we fear
the consequences of inaction. Moving away from negative portrayals
of sustainability, this book identifies the factors that motivate
people to aspire towards sustainable living. It introduces the
notion of sustainability as an "object of desire" that will allow
people not to be scared of the future but rather to dream about it
and look forward to a better quality of life. Tracing the history
of major changes in our society that have dramatically altered our
perceptions, beliefs and attitudes about sustainability, the book
analyses the role of communications in persuading people of the
benefits of sustainable living. It describes our current desires
and dreams and explains why we need to change. Finally, the book
suggests what could be done to not only make sustainability an
object of desire, but also introduce hopes and dreams for a better
future into our everyday lives. This inspiring and
interdisciplinary book provides innovative insights for
researchers, students and professionals in a range of disciplines,
in particular environment and sustainability, sustainable marketing
and advertising, and psychology.
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