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Mister Swatch - Nicolas Hayek and the Secret of Success (Hardcover)
Loot Price: R732
Discovery Miles 7 320
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Mister Swatch - Nicolas Hayek and the Secret of Success (Hardcover)
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After the global economic collapse, creative entrepreneurs are once
more seen as the solution to the business of making commerce pay,
and there is no doubt that one of the most capable and successful
of them all is Nicolas G. Hayek. But how did this self-made man's
flamboyant career begin? How did he go about the challenge of
achieving his extraordinary success? What precisely is his
relationship with the Swatch Group? All these questions, and more,
are explored in a biography by Jurg Wegelin that is as critical as
it is entertaining. Hayek has the Midas touch. He is considered the
wunderkind of free enterprise; Franco Cologni, former head of
luxury-goods brand Richemont, called him the god of the watch
Industry; he is a living legend about whom, on average, at least
two articles are published each day in the Swiss press. But his
public image is largely Hayek's own creation. Important chapters in
his life have remained a mystery until now: his birth and
upbringing in the Lebanon, his ascent from penniless immigrant to
in-demand managerial consultant, his true role in the success of
Swatch. Jurg Wegelin has kept track of Hayek's business affairs for
thirty years. He has travelled to the Lebanon, interviewed many of
his competitors, along with politicians and former colleagues, and
has closely examined Hayek's public relations machinery and
leadership style. The result is the first comprehensive biography
of one of the most charismatic entrepreneurial personalities of our
times.
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