Saturday Millionaires (Hardcover)

Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. It follows the money to the heart of college football and shows the real game being played, covering such areas as: Myth #1: All Athletic Departments Are Created Equal Myth #2: Supporting Football Means Degrading Academics Myth #3: College Football Players Could Be Paid Like Employees Myth #4: Football Coaches Are Overpaid Myth #5: A Playoff Will Bring Equality to College Football Myth #6: Only a Handful of Athletic Departments Are Self-SustainingKey Selling Points: Well-connected author: As ESPN's sole sports business reporter/analyst, Kristi has a strong visible presence across all their platforms: online, print, radio, and multiple TV shows. She will also utilize her connections as a former sports business analyst for Forbes.com, Comcast Sports Southeast, The Pulse Network, and the Arkansas Radio Network; as a frequent guest on popular sports shows such as the Tim Brando Show; and as founder of BusinessofCollegeSports.com, recognized as one of the nation's top business sports websites and used in business sports university courses across the country. Huge social media presence: Krisit's top posts get more than 30,000 views, and she has 21,000 Twitter followers as well as thousands who follow her blog, www.sportsbizmiss.com. Speaking engagements: Kristi frequently lectures for undergraduate and graduate programs in sports management and administration.Popular topic: Saturday Millionaires will be appealing to readers of Bowl, Polls and Tattered Souls by SI's Stewart Mandel (netted 12,000), Death to the BCS by Dan Wetzel (21,000), and Meat Market by Bruce Feldman (40,000). Timing: Saturday Millionaires is releasing at the start of college football season. Relevance: With the recent university budget cuts, the topic is important not only to college football fans but anyone involved with or interested in college funding. Kristi's background as an attorney also provides a unique perspective to the financial and legal aspects of football allocations.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	September 2013
First published:	September 2013
Authors:	K. Dosh
Dimensions:	250 x 150 x 19mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-1-118-38665-1
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > Ball games > American football Promotions
LSN:	1-118-38665-5
Barcode:	9781118386651

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