Business Gamification For Dummies (Paperback)

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

"Business Gamification For Dummies" explains how you can apply the principles of this strategic concept to your own business model.How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environmentHow to build a successful gamification programHow to entice and retain customers using gamificationHow to drive employee behavior inside your organizationReal-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	February 2013
First published:	2013
Authors:	K Duggan
Dimensions:	235 x 190 x 17mm (L x W x T)
Format:	Paperback
Pages:	320
ISBN-13:	978-1-118-46693-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Promotion > For Dummies > Business > Strategy
LSN:	1-118-46693-4
Barcode:	9781118466933

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