Whether you're designing consumer electronics, medical devices,
enterprise Web apps, or new ways to check out at the supermarket,
today's digitally-enabled products and services provide both great
opportunities to deliver compelling user experiences and great
risks of driving your customers crazy with complicated, confusing
technology.
Designing successful products and services in the digital age
requires a multi-disciplinary team with expertise in interaction
design, visual design, industrial design, and other disciplines. It
also takes the ability to come up with the big ideas that make a
desirable product or service, as well as the skill and perseverance
to execute on the thousand small ideas that get your design into
the hands of users. It requires expertise in project management,
user research, and consensus-building. This comprehensive,
full-color volume addresses all of these and more with detailed
how-to information, real-life examples, and exercises. Topics
include assembling a design team, planning and conducting user
research, analyzing your data and turning it into personas, using
scenarios to drive requirements definition and design,
collaborating in design meetings, evaluating and iterating your
design, and documenting finished design in a way that works for
engineers and stakeholders alike.
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