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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Management Concepts and Tools - A Simple Introduction (Paperback)
Loot Price: R220
Discovery Miles 2 200
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Marketing Management Concepts and Tools - A Simple Introduction (Paperback)
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Loot Price R220
Discovery Miles 2 200
Expected to ship within 10 - 15 working days
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Marketing Management Concepts and Tools: A Simple Introduction
presents the central ideas and methods of marketing management.
Discover the marketing basics, management goals, consumer-led
marketing, strategic planning, and segmentation, targeting and
positioning. Examine market dynamics and competitive strategy, the
creation of a brand, consumer behaviour, business to business
marketing, and market research. Look at market innovation,
services, internet marketing, communications and advertising,
distribution, pricing, and the future of marketing.
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