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Services Marketing B&W (Paperback, 1st) Loot Price: R1,113
Discovery Miles 11 130
Repayment Terms: R104 pm x 12*
Services Marketing B&W (Paperback, 1st): K. Hoffman, John Bateson, Emma Wood

Services Marketing B&W (Paperback, 1st)

K. Hoffman, John Bateson, Emma Wood

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Loot Price R1,113 Discovery Miles 11 130 | Repayment Terms: R104 pm x 12*

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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: April 2009
First published: 2009
Authors: K. Hoffman • John Bateson • Emma Wood
Dimensions: 246 x 190 x 34mm (L x W x T)
Format: Paperback
Pages: 250
Edition: 1st
ISBN-13: 978-1-4737-0912-6
Categories: Books > Social sciences > Education > Teaching skills & techniques
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LSN: 1-4737-0912-1
Barcode: 9781473709126

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