Services Marketing - Concepts, Strategies, & Cases (Paperback, 6th edition)

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	April 2023
First published:	2024
Authors:	K. Hoffman • John Bateson
Format:	Paperback
Pages:	448
Edition:	6th edition
ISBN-13:	978-0-357-71830-8
Categories:	Books > Business & Economics > General
LSN:	0-357-71830-5
Barcode:	9780357718308

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