A geographical focus on the United Kingdom, the United States, and
India offers international contrasts and comparisons in this look
at the evolution of broadcasting and the impact of technology on
media. Broadcast equipment, software, and production techniques are
discussed with real examples from radio and television news
production. Key figures including Steve Case, Ted Turner, Walt
Disney, and Rupert Murdoch are profiled, with a discussion of why
broadcasting is dominated by large corporations. Information on the
code of ethics that governs this fourth estate highlights different
challenges presented to private and international channels.
General
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