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Ethical Problems in Mass Media (Paperback)
Loot Price: R3,729
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Ethical Problems in Mass Media (Paperback)
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Ethical Problems in Mass Media challenges students to examine and
analyze, as both consumers and potential creators, ethical issues
in mass communication on a variety of levels. Beginning with a
discussion of key ethical philosophers and frameworks and then
addressing ethical dilemmas present in a variety of media fields,
the book encourages students to think critically about the
difficult choices and the ethical consequences of those choices
they may encounter as mass communication professionals. The opening
chapter outlines five ethical theories centered on the notions of
virtue, duty, utility, rights, and love. Over the course of five
distinct units, students are provided with cases and read about
topics often of ethical concern in the areas of news journalism,
politics, advertising, public relations, and media. Discussion
questions at the end of each chapter prompt students to apply
theoretical frameworks to the cases and topics presented, inspiring
critical thought and self-reflection. Designed to help students
develop their own personal definition of ethics, morals, and
values, Ethical Problems in Mass Media is an ideal text for courses
in mass communication and mass media.
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