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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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The Politics of Shopping - What Consumers Learn about Identity, Globalization, and Social Change (Paperback)
Loot Price: R1,214
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The Politics of Shopping - What Consumers Learn about Identity, Globalization, and Social Change (Paperback)
Series: International Institute for Qualitative Methodology Series
Expected to ship within 10 - 15 working days
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This revised version of Kaela Jubas' award winning dissertation
focuses on contemporary shopping practices, analyzing the ways
concerned shoppers think about globalization, consumption, and
their personal effect on the status quo. By using numerous examples
from modern advertising, interviews with self-described "radical"
shoppers, and selected quotes from scholars and experts, Jubas
delves into questions of social justice, environmental awareness,
and consumer identity -- all demonstrated by individual choices
made at the checkout counter. Employing a variety of qualitative
research techniques and complex and counterintiuitive cultural
theory, Jubas's study will interest those in adult education,
cultural studies, consumer research, and qualitative inquiry.
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