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Books > Business & Economics > Business & management > Sales & marketing

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Customer Equity (German, Paperback, 2005 ed.) Loot Price: R2,186
Discovery Miles 21 860
Repayment Terms: R205 pm x 12*
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Customer Equity (German, Paperback, 2005 ed.): Kai Wille

Customer Equity (German, Paperback, 2005 ed.)

Kai Wille; Foreword by Klaus Barth

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Loot Price R2,186 Discovery Miles 21 860 | Repayment Terms: R205 pm x 12*

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Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrossen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu starken.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: December 2005
First published: 2005
Authors: Kai Wille
Foreword by: Klaus Barth
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 338
Edition: 2005 ed.
ISBN-13: 978-3-8350-0185-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0185-X
Barcode: 9783835001855

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