A "Fast Company" blogger and former McKinsey consultant profiles
the next generation business strategists: the "Outthinkers"
"Outthinkers" are entrepreneurs and corporate leaders with a new
playbook. They see opportunities others ignore, challenge dogma
others accept as truth, rally resources others cannot influence,
and unleash new strategies that disrupt their markets. "Outthink
the Competition" proves that business competition is undergoing a
fundamental paradigm shift and that during such revolutions,
outthinkers beat traditionalists.
"Outthink the Competition" presents stories of breakthrough
companies like Apple, Google, Vistaprint, and Rosetta Stone whose
stunning performances defy traditional explanation and will inspire
readers to outthink the competition. Core concepts in the book
include: Discover the Eight Dimensions of DisruptionLearn to play
by the Outthinker PlaybookDevelop the Five Habits of the
OutthinkerImplement the Outthinker Process
It's time to buck tradition in order to stay ahead. Outthink the
competition and uncover opportunities hiding in plain sight.
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