Social Issues of Advertising (Paperback)

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question "Does advertising improve society?" this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. Written by professors of advertising with experience from both within the industry and from international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

General

Imprint:	City University of Hong Kong Press
Country of origin:	Hong Kong
Release date:	February 2017
Authors:	Kara Chan
Dimensions:	252 x 175 x 18mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-962-9372-83-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
LSN:	962-9372-83-5
Barcode:	9789629372835

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