Corporate philanthropy is an attempt by for-profit organizations to
improve social conditions, and over time, this activity is
ubiquitous with a firm's financial performance and long-term goals.
A for-profit organization's involvement in seemingly non-profit
activities is, therefore, of significant interest for research.
This study examines the decision-making process pertaining to the
selection of nonprofit organizations for support. By applying case
study methodology and through in-depth interviews of executives
from corporations based in the North Texas region, the researcher
studies the motivations for and the influences on giving decisions.
While examining current philanthropic trends, the study is also
prescriptive in terms of how nonprofits can better compete for
limited funding opportunities. The study provides significant
lessons for nonprofit managers and boards, intermediary
organizations, research scholars and practitioners interested in
philanthropic decision making and nonprofits.
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