An extraordinarily prolific artist, Norman Rockwell (1894-1978)
produced some 4,000 paintings in his lifetime, not including a
prodigious quantity of commissioned editorial, commercial, and
advertising work. His death in 1978 was regarded the loss of a
national icon, an artist who, like no other, celebrated the
American Dream. Shunning experimentation and avant-garde techniques
in favor of effective composition and relatable subject matter,
Rockwell created wholesome, homely paintings with accessible and
aspirational appeal. Neat, quaint, and typically jovial, his
subjects included classrooms, prom scenes, and Thanksgiving feasts,
while his most long-standing projects were covers for The Saturday
Evening Post magazine and calendars and covers for the Boys' Life
publication of the Boy Scouts of America. Imbued with optimism and
patriotism, the work foregrounds classic professions such as doctor
and teacher, as much as the conservative stalwarts of military,
family, and faith. Hailed by President Gerald Ford as a "beloved
part of the American tradition," Rockwell's works reveal as much
about his own talents as they do about the story of 20th-century
America. This fresh artist introduction from TASCHEN brings
together key paintings and illustrations from his celebratory and
sunny portfolio, as well as some more unusual works tackling the
underside of the United States, to understand an integrally
American artist, and the values and ideals that shaped his success.
About the series Born back in 1985, the Basic Art Series has
evolved into the best-selling art book collection ever published.
Each book in TASCHEN's Basic Art series features: a detailed
chronological summary of the life and oeuvre of the artist,
covering his or her cultural and historical importance a concise
biography approximately 100 illustrations with explanatory captions
General
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